Websites built on human judement

I use AI throughout the entire build process to move faster, explore more ideas, and deliver better results.

• Research: AI helps me explore similar projects, analyse how others solved comparable problems, and gather insights that shape early decisions.
• Design: I generate quick mockups and visual concepts with AI. They’re not final designs, but they provide fast, clear starting points for direction and discussion.
• Prototyping: AI allows me to create rapid prototypes that demonstrate layout, flow, and functionality. They’re not production‑ready, but they help clients visualise the product early.
• Build: I use AI for boilerplate code, setup tasks, and repetitive work. I keep full control of the core build to ensure quality, performance, and reliability.
• Content creation and editing: AI supports writing, refining, and adapting content to match tone, clarity, and purpose.
• Code generation and debugging: AI helps me spot issues, explore alternative solutions, and speed up problem‑solving.
• Testing and optimisation: I use AI to analyse performance, identify improvements, and refine the final product.

My process is structured and iterative: research first, then wireframes, then iteration, then refinement. Each step narrows uncertainty before visual polish.

I prioritise simplicity, usability, and clarity — interfaces should feel obvious in use and honest about what they ask of people.

• Research — understand goals, constraints, and user context
• Wireframe — map structure before styling
• Iteration — test flows and refine based on feedback
• Refinement — tighten hierarchy, copy, and interaction details